Speaker: Alexandria Clapp
Let’s kick things off! Alexandria Clapp will welcome you to the ATD Intensive and set the stage for a high-impact day. Join us to learn what to expect with Intensive’s unique format, review the session line-up and break schedule, and share a few key tips to help you get the most out of the experience.
We’ll also take a moment to set our intentions and connect around shared goals—because you’re not just attending an event, you’re part of a community committed to proving and improving L&D’s impact.
Speaker: Kevin M. Yates
Measurement starts before training, not after. In this session, Kevin M. Yates, the L&D Detective®, will show you how to prepare for impact by asking twelve performance-focused questions—six for business outcomes and six for human performance—that clarify what success looks like on the job and for the business. Grounded in performance consulting, this session equips you to align training and L&D strategies with workplace performance expectations and set the stage for meaningful measurement.
Join this session to:
- Align L&D initiatives with measurable business and performance goals.
- Apply the Workplace Performance Investigation Framework to plan for impact.
- Identify success indicators and stakeholder inputs that reveal true contribution.
- Practice using a consulting mindset to guide your measurement strategy.
Collecting the Right Data to Measure Learning's Contribution to Performance
Time: 11:30 am – 12:30 pm
Speaker: Alaina Szlachta
The data used to evaluate learning outcomes will determine the value and viability of your measurement strategy. All data is not equal. This session explores methods for collecting credible and relevant outcome data. Participants will practice identifying the right data for their measurement strategies, distinguishing between direct and indirect outcome indicators, focusing on what to track and how.
Join this session to:
- Explore three criteria for credible data collection.
- Practice translating measurement strategies into data collection methods.
- Identify the most common sources of data in your organization.
Ever introduced a training only to wonder—did it actually make a difference? In this interactive session, we’ll walk through a real-life case study where Discovery Insights helped a Fortune 500 organization improve communication, build trust, and boost performance during an organizational change. You’ll weigh in on key decisions, explore measurement strategies, and leave with a ready-to-use toolkit to assess training impact. Whether you’re new to psychometrics or a seasoned pro, this session will give you practical insights to drive real results.
Speaker: Tekeisha Zimmerman, Managing Director, Masterpiece in Progress Coaching & Development
Speakers: Peggy Parskey & David Vance
Sustainability means going beyond evaluating individual programs. It involves designing a system where alignment, governance, standards, and reporting are embedded in everyday work. In this session, participants will explore what it takes to build measurement practices that endure. We’ll examine common breakdowns, highlight leadership behaviors that drive success, and practice using tools to integrate measurement into planning, decision-making, workflows, and reporting.
Join this session to:
- Identify the governance, standards, and leadership practices that sustain measurement over time.
- Diagnose common breakdowns that derail L&D measurement systems—and explore how to prevent them.
- Practice applying tools that embed measurement into planning, decision-making, and reporting workflows.
Speaker: Kevin M. Yates
Kick off the Measurement & Analytics Hackathon with clarity and energy. In this session, we’ll walk through the Hackathon format and milestones so you can hit the ground running. Whether you already have a burning measurement question or want inspiration, you’ll get tools to frame your challenge statement, explore the dataset, and uncover insights that matter. Expect collaboration, curiosity, and plenty of support as you start your analytics journey.
Speaker: Kevin M. Yates and Katrina Kennedy
Wrap up Day 1 with an engaging reflection that turns insights into action. Together, we’ll highlight the day’s biggest takeaways—from aligning L&D to business goals to building sustainable measurement practices—and explore how they can apply in your own work. This is your chance to compare notes, test ideas with peers, and commit to next steps before heading into Day 2.
Join this session to:
- Surface and share the most impactful insights from Day 1.
- Connect today’s learning back to your own context and challenges.
- Identify a concrete action, idea or experiment you’re ready to test.
Ease into Day 2 by reconnecting with your peers and setting your intentions for learning ahead. We’ll take a few minutes to celebrate early wins, reflect on challenges, and acknowledge the momentum you’re building as you apply measurement and analytics practices to your work.
Speaker: Zsolt Olah
Not a “data person”? You’re not alone. Data literacy is one of the lowest-ranked capabilities in L&D, and a lack of confidence in “speaking data” often gets in the way. In this interactive session, you’ll bust myths and misconceptions about data, then step into a simulated project: the data is in, the dashboard is live, and decisions need to be made. With a pinch of theory and lots of practice, you’ll build the confidence to start speaking data as the language of impact.
Join this session to:
- Practice interpreting data in a real-time scenario.
- Build confidence in communicating insights and decisions.
- Challenge common myths that hold back data literacy.
Speaker: Zsolt Olah
Not a “data person”? You’re not alone. Data literacy is one of the lowest-ranked capabilities in L&D, and a lack of confidence in “speaking data” often gets in the way. In this interactive session, you’ll bust myths and misconceptions about data, then step into a simulated project: the data is in, the dashboard is live, and decisions need to be made. With a pinch of theory and lots of practice, you’ll build the confidence to start speaking data as the language of impact.
Join this session to:
- Practice interpreting data in a real-time scenario.
- Build confidence in communicating insights and decisions.
- Challenge common myths that hold back data literacy.
Speaker: Chris Grady
“Did it work?” is a question every learning professional faces. Experiments offer one of the most reliable ways to answer it. In this session, you’ll learn the logic behind experiments, why they matter for measuring learning impact, and how to design them with confidence. Through hands-on exercises, you’ll practice structuring experiments, analyzing real data, and interpreting results to inform smarter business decisions and stronger learning strategies.
In this session you will:
- Learn why and when to use experiments in L&D
- Design an experiment to answer a real business question
- Practice analyzing and interpreting experimental data with confidence
Speaker: Chris Grady, Research Fellow, American University
Speaker: Jennifer Grimes
We’ve all been there: sitting in a presentation, staring at a chart or graph that might as well be in another language. Cluttered graphs, chaotic charts, and misunderstood data are roadblocks to effective communication. Let’s face it, our brilliant insights deserve better! Mastering data visualization isn’t just a skill, it’s an asset. Imagine captivating your audience, making complex information easily digestible, and nailing that crucial deal, proposal, or learning objective.
In this session, we’ll explore the art and science of effective visual storytelling with data. From avoiding common pitfalls to choosing the right chart, you’ll discover how small design adjustments and evidence-based practices can transform your visuals into powerful communication tools.
Join this session to:
- Identify common data visualization mistakes that undermine communication
- Examine best practices for clarity and effective storytelling
- Practice selecting the right chart or graph for your data
- Discover tools and design principles that reduce cognitive load and enhance impact
Data alone doesn’t inspire change, stories do. This hands-on workshop helps you bridge the gap between analytics and action by learning how to tell clear, human-centered data stories that make your impact visible and memorable.
Speaker: Rachel Baghelai, People Analytics, Employee Voice, LinkedIn
Pause to process everything you’ve experienced today— from data literacy to crafting impactful data stories. This is your opportunity to collaborate with peers in writing a shared story of Day 2’s insights as we prepare for Day 3 and begin moving ideas to action.
Join this session to:
- Reveal the most impactful insights from Day 2.
- Weave together the day’s most impactful information to create a group story.
- Identify a concrete action, idea or experiment you’re ready to test.
Speaker: Alexandria Clapp
You made it to Day 3! Before we jump into today’s sessions, we’ll take a few minutes to reconnect and ease into the day together. Whether you’ve made progress on a measurement and analytics goal or just managed to enjoy a quiet cup of coffee, this is a moment to celebrate wins—big or small—and catch up with your fellow learners.
Speaker: Megan Torrance
GenAI tools make learning data analytics accessible to nearly all of us. Let’s make sure you have the data literacy, AI literacy, and ethical frameworks in order to engage with these powerful tools for maximum impact. You’ll get to explore qualitative & quantitative analysis using GenAI tools you probably already have access to, as well as the W.I.S.E. A.T. A.I. framework for applying effective & ethical practices in your AI use.
Join this session to:
- Use GenAI tools to evaluation quantitative & qualitative data
- Learn prompting mindsets to get the most out of your GenAI tools
- Apply the W.I.S.E. A.T. A.I. framework for effective & responsible use of AI
Speaker: Trish Uhl
What if your measurement strategy could run itself – automatically planning, analyzing, and acting on training impact in real-time? That’s the promise of AI agents. In this interactive session, you’ll get hands-on with a swarm of role-based agents that don’t just crunch data but make decisions, trigger interventions, and generate insights on the fly. You’ll leave not only understanding the difference between passive AI assistants and proactive AI agents, but also experiencing how autonomous multi-agent measurement teams can multiply your impact – and your credibility – in the business.
Join this session to:
- Experience how autonomous agents can plan, analyze, and act without step-by-step instructions.
- Build and run your own “mini swarm” (manager, designer, data collector, analyst, reporter, action) and see it coordinate in real time.
- Tweak agent goals and rules to watch how small changes reshape decisions, insights, and interventions.
- Explore strategies to integrate agents into your measurement practices with confidence and impact.
In the old L&D world, measurement was scarce, so we planned endlessly before we built. In the AI world, measurement is abundant, fast, and cheap—which means we can design differently.
You’ve just seen how GenAI can level up your analytics and how AI agents can automate impact measurement; now it’s time to put it all together. In this session, we’ll rehearse a process for designing training in the AI era: start messy, measure at scale, fix quickly, and let data fuel your next cycle.
Join this session to:
- Make a mess (on purpose)
- Measure the mess (because you can)
- Fix fast, and repeat
Because when you can measure anything, you’re free to try anything—the trick is knowing how to act on it.
Speaker: Josh Penzell, Founder & CEO, Imagination Applied
Speaker: Megan Torrance
Discover how learning professionals can partner with their peers and with generative AI tools like ChatGPT to move beyond data analysis and into meaningful insight generation. Building on Megan’s morning session about data analysis, we’ll take the next step: using our own brains, a team’s collective thinking, and our AI tools to uncover actionable insights.
Participants will explore how to:
- Recognize patterns, trends, and outliers in learning data
- Apply a human-centered insight generation model (ARIA) in collaboration with AI
- Collaborate with others to generate meaningful insights
- Use AI to support descriptive and diagnostic questioning
This session highlights when and how to bring in AI—and when to rely on human judgment, group reflection, and collaborative reasoning. Insight doesn’t come from AI alone; it’s the result of thoughtful human-AI partnership.
Speakers: Megan Torrance & Kevin M. Yates
It’s time for the final celebration! In this high-energy session, teams will share what they created during the Hackathon—whether it’s a polished dashboard, a scrappy mock-up, or a bold experiment that shifted their thinking. This is about highlighting discoveries, sharing lessons learned, and sparking new ideas for how measurement and analytics can drive impact in L&D. Let’s see what’s possible when data meets creativity, with a little imagination and a lot of curiosity.
Speaker: Katrina Kennedy
We’ll close out this three-week experience with space to reflect on what you’ve experienced, celebrate how far you’ve come, and identify what comes next. You’ll take time to translate your ideas into measurable, actionable commitments.
Together, we’ll surface takeaways, share ideas, and build momentum—because the real work (and opportunity) starts now.
Join this session to:
- Review, consolidate, and share the most impactful insights from the Intensive.
- Write a commitment to take future action.
- Set up your commitment in a tool to track its future impact.
